Southern Expansion Injects $16.3 Million Into A-League Economy
The Southern Expansion football franchise will prove to be a much-needed economic windfall for Football Federation Australia (FFA), injecting a massive $16.3 million in additional revenues into the A-League, which continues to stagnate as a result of the static 10-team competition.
These are the key findings of new economic modelling undertaken by leading sports marketing consultancy Gemba, showing the wide-range of commercial benefits that Southern will deliver to the A-League, including:
- $7.4 -$9.2 million in additional media rights for FFA;
- $850,000 in additional sponsorship value for FFA;
- $8 million in Year 1 revenues for Southern;
- $667,000 per year investment in an Academy and youth development programs;
- $300 million capital investment in Australia’s first purpose built football-only stadium;
- $15 million investment in training and administrative facilities and local infrastructure;
- Total investment by Southern in first 5 years will be $318 million (not including operational costs);
- $8 million in year 1 revenues for Southern.
Check out our informative infographic below: